You research every decision like it’s a PhD thesis. You have 27 tabs open comparing options that are basically the same. By the time you’re “almost ready” to decide, the opportunity has passed, and you’re already overthinking your next choice. If you’ve ever spent 45 minutes choosing a pen…this exercise is for you.

Get clarity via binary ranking.

  • Work within the limits of working memory
  • Reduce any cognitive overload
  • Eliminate endless second-guessing
  • Produce a clear, defensible hierarchy
  • Turn analysis paralysis into action